Your website isn’t just a digital brochure—it’s your most powerful sales tool. But if visitors are leaving without taking action, there’s a problem.
The truth is, bad design isn’t just about looks—it directly impacts conversions, trust, and revenue. If your site has any of these mistakes, it’s time to fix them.
1️⃣ Slow Loading Speed (People Won’t Wait!)
💡 The Problem:
If your website takes more than 3 seconds to load, you’re losing nearly 50% of your visitors. Google also ranks slow websites lower, meaning you’re losing traffic before people even arrive.
✅ How to Fix It:
- Compress images using TinyPNG or Squoosh
- Use fast hosting & a CDN (Cloudflare, BunnyCDN)
- Minimize unnecessary plugins & scripts
- Enable browser caching for faster repeat visits
📌 Test your speed with Google PageSpeed Insights. If your score is below 80, your site needs optimization.
2️⃣ Poor Mobile Experience (60%+ of Traffic Comes from Phones!)
💡 The Problem:
A desktop-only site means you’re alienating over half of your visitors. If your text is too small, buttons are unclickable, or images are cut off—people won’t stay.
✅ How to Fix It:
- Use responsive design (Webflow, WordPress themes, or CSS Flexbox/Grid)
- Test your site on Google’s Mobile-Friendly Test
- Ensure buttons are big enough to tap and text is easy to read
📌 Rule of thumb: If you have to zoom in to read something, it’s broken.
3️⃣ Confusing Navigation (If Users Can’t Find It, It Doesn’t Exist!)
💡 The Problem:
Visitors should find what they need in 3 clicks or less. If they’re confused, they’ll leave—probably for a competitor.
✅ How to Fix It:
- Keep menus simple & logical (avoid dropdown overload)
- Ensure important pages (Home, About, Services, Contact) are visible
- Add a search bar if your site has lots of content
📌 Test this: Ask a friend to find your services in under 10 seconds. If they struggle, your navigation needs work.
4️⃣ Weak Call-to-Action (Visitors Don’t Know What to Do Next!)
💡 The Problem:
If your site doesn’t tell visitors what to do next, they won’t act. A weak or missing Call-to-Action (CTA) means lost sales.
✅ How to Fix It:
- Make your CTA buttons stand out (color + contrast)
- Use action-driven text (instead of "Click Here", try "Get a Free Quote")
- Repeat the CTA multiple times (top, middle, and bottom of pages)
📌 Example:
❌ "Submit Form" → ✅ "Get Your Free Consultation Now!"
5️⃣ Bad Readability & Poor Contrast (Your Content is Hard to Read!)
💡 The Problem:
If your website has tiny fonts, bad spacing, or poor color contrast, visitors will struggle to read it—and leave.
✅ How to Fix It:
- Use Sans-serif fonts (Poppins, Montserrat, Lato) for easy reading
- Ensure high contrast between text and background (avoid light gray text on white)
- Keep line spacing at least 1.5x for readability
📌 Test: If your grandparents can’t read your site without effort, it’s time for a redesign.
🚀 Conclusion: Fix These Mistakes & Watch Your Results Improve
Great design isn’t about looking pretty—it’s about making your website work for you.
✅ Speed up your site
✅ Optimize for mobile
✅ Simplify navigation
✅ Use clear CTAs
✅ Make text easy to read
If you’re making any of these mistakes, it’s costing you visitors and clients.
Need help improving your website? Let’s talk. Contact me for a free website audit.
